David Rankins

These days everyone’s inbox is flooded with emails and it’s harder and harder to get noticed, much less get opened. I’ve been doing my own testing of what works and what doesn’t, and thought you might like to see the results. Optimize your “sender” or “from” field. Using a business name does not seem to … Read more

If you’re currently working at something other than publishing – affiliate or CPA marketing, perhaps – then you might wonder why you would want to bother publishing your own content. Publishing isn’t for everyone, but there are several very good reasons why you might want to consider it. You can be the good guy. People … Read more

One of the toughest things about blogging is the self-imposed pressure to always have a terrific, earth-shattering, life changing blog post that makes people catch fire reading it. You know what I mean. You’ve got that little voice whispering in your ear that if your posts don’t measure up to some impossibly high standard you’ve … Read more

Getting traffic isn’t rocket science – it’s actually pretty easy when you know a few of the best tricks pro-bloggers are using every day to get more traffic to their blogs. Create an not-so-secret inner circle of your best buddies. Put together a list of your very best and most influential readers. These are the … Read more

Wouldn’t it be terrific if you could go from being Mr./Ms. Marketing Nobody to immediate “guru” status overnight? You’d enjoy instant authority in your niche and a high level of credibility with your potential customers as well as your potential JV partners. People would trust your opinion. You’d be quoted in blog posts and asked … Read more

Whatever it is that you want to do – just begin. Don’t think about doing the whole thing, because you don’t have to do the whole thing… You only need to take the first step. Most people don’t start because they’re thinking about the whole thing. It’s too big. There’s too many obstacles. They don’t … Read more

You might be thinking that you are not qualified to coach anybody on anything. After all, what kind of an expert are you to be telling others how to run their business or their life, right? Actually, the odds are you couldn’t be more wrong. I’ll show you WHY and HOW… When we think of … Read more

Standing apart from the crowd of other emails in your prospects’ inbox isn’t easy. There are gimmicky ways to do it – write subject lines that shock, use lots of funny characters in the subject line, use the latest “hot” subject line [for the past year this has been “Hey”] and so forth. But how … Read more

You can have all the traffic in the world, but if it’s not converting, then you’re not making money. That’s why the crucial key to making money online is conversions. How compelling is your presentation? How many prospects out of 100 actually BUY your product, both today and during your follow up sequence? Conversions are … Read more

I see new marketers all the time freeze up with fear. They’ll have a great idea for their business and start to act on it, all excited. Then something happens, something that plants the seed of doubt, and suddenly they’re asking, “Who am I to be doing this?” Maybe they have something great to teach … Read more